Holistic Practices, Slow Living and Conscious Fashion: A lifestyle that conquers global brands and icons

In recent years, holistic practices and the concept of slow living have been gaining more and more followers. This movement, which values ​​self-care, sustainability and conscious consumption, is a reflection of how modern women seek balance between well-being and the fast pace of everyday life.

This new way of being in life inspires not only people, but also brands and major global icons, who have embraced this more conscious lifestyle. In our showroom, two brands stand out that reflect this transformation: Odara Brand and Ego.Selfcare, both committed to providing products and experiences that align functionality, purpose and respect for the planet.

What Are Holistic and Slow Living Practices?

• Holistic practices focus on balancing body, mind and spirit, promoting total well-being. Yoga, meditation, aromatherapy and self-care rituals are examples that help create a more aligned and conscious routine.
• Slow living, on the other hand, is a lifestyle that invites you to slow down, value the present moment and consume responsibly, prioritizing quality over quantity.

These approaches are transforming consumer behavior and the world of fashion, encouraging brands to create products that respect these values.

Odara Brand: More than just fashion, a holistic lifestyle

A Odara Brand is more than a clothing brand – it is an invitation to adopt a lifestyle that promotes well-being and connection with what is essential:

• Sustainable and Conscious Production: All Odara pieces are made with surplus fabrics (deadstock), mostly undyed, and produced by slow fashion seamstresses in Portugal, respecting the rhythm of artisanal production.
• Products for Wellbeing Rituals: The brand goes beyond fashion, offering a line of holistic products that enrich self-care rituals, promoting a conscious routine aligned with the values ​​of slow living.
• Experiences in Nature: Odara also creates experiences that promote holistic well-being, such as meetings and retreats in nature, which invite introspection and reconnection with what really matters.

Discover more at: Odara Brand

Ego.Selfcare: Yoga mats that represent sustainability and well-being

A Ego.Selfcare is a Portuguese brand that elevates the practice of yoga, offering products that combine functionality, design and a commitment to the environment:

• Yoga Mats Made from Cork: Produced in Portugal, the brand's mats are made with Portuguese cork, a natural, ecological and biodegradable material, which provides comfort and grip during practices.
• Minimalist and Conscious Design: Each rug reflects a commitment to well-being and the environment, with modern designs that align with the simplicity of slow living.
• Self-care with Purpose: The brand reinforces the idea that self-care starts with the right tools, creating a holistic experience that connects the practitioner to the present moment.

Discover more at: Ego.Selfcare

Icons who embraced this lifestyle

The slow living and holistic practices movement has attracted global personalities who inspire millions of people:

• Anitta: She incorporated yoga and meditation into her routine as ways to balance her busy life and promote self-care.
• Gisele Bündchen: A global example of sustainable and conscious living, Gisele is an advocate of contact with nature and emotional well-being.
• Emma Watson: The actress is known for supporting ethical fashion and encouraging more responsible consumer choices that are aligned with the planet.

Are we on our way to a more generous future?

Holistic practices and slow living are not just trends, they are a real change in the way we live and consume. Brands like Odara Brand and Ego.Selfcare are examples of how the market is responding to this transformation, creating products that align purpose, functionality and well-being.