Authentic and exclusive, artisanal work has been consolidating itself as a global trend that represents a unique business opportunity.
In recent years, the handmade sector has gained more prominence in the market, as consumers begin to look for handcrafted products. The appreciation of authenticity, originality and tradition combined with causes such as sustainability, has attracted more consumers from all over the world.
This market, which was valued in 2023 at around 653 billion euros, is estimated to grow at an annual rate of 4.7% until 2030, reaching 907 billion euros. This growing increase is not just temporary, it is the response to five main global trends that change the way this market is seen.
With the pandemic bringing the world to a standstill, the value of manual work and conscious consumption was rediscovered. This, driven by sustainable and ethical practice, the search for exclusivity in pieces, craftsmanship techniques linked to contemporary design and easy access to purchasing these products, led to the growing increase and interest in this work.
Sustainability, exclusivity and authenticity
The combination of sustainability, exclusivity and authenticity makes craftsmanship an innovative proposition for both consumers and brands. With a promising future, this sector has the potential to transform the market and create new business opportunities.
